Product DescriptionInternet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn’t hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm’s bottom line through highly [...]

An estimated 80 million or so people speak Korean worldwide, and starting today, it should be possible for them to conduct searches on Google without lifting a finger.  Google Search by voice now supports the Korean language.
Obviously, this is an important step forward since it may make Google more popular with a large number of [...]

Product DescriptionHow can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. [...]

A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.
These reports are proving helpful for advertisers that would like a little more brand benefit from search [...]

Adding real-time search and social search to the mix in the search engine world has created a number of new opportunities for marketers that want to do a better job of reaching customers. With new data sharing announcements happening fairly regularly, it can paint an interesting picture when you lay out the relationships between major social [...]

ISBN13: 9780470420904
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionTo be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do [...]

Just in time for the weekend and hours-long browsing sessions at home computers, Google’s given privacy advocates a gift.  This afternoon, the search giant released the encrypted version of Google Search it mentioned after admitting to collecting sensitive data sent over Wi-Fi networks.
A post on the Official Google Blog shared all of the relevant details.  [...]

Last year at its Searchology event, Google introduced Google Squared, the company’s Labs project aimed at building collections of facts from the web for any topic specified by the user. A year later (to the day), Google announced that Squared is already being integrated into its search engine.
Do you find Google’s implementation of Squared [...]

Nearly a year ago, we looked at what Dmoz (aka: The Open Directory Project) was up to, and if it still had a place in search. The directory was talking about how it was looking for "a little respect" as it prepared to celebrate its 11th birthday (on June 5).

Has Dmoz earned any more [...]

I’m not old enough to remember what the internet was like without search engines. Apparently, there were lists of web-servers: they were manually updated and publicized in news updates like this. And then the search engines came crawling, indexing and sorting out pages. As the web expanded with more users and businesses putting up websites, search engines [...]