Using a Press Release to be a Trusted Expert in Your Market

In my prior posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive mentioned the significance of press releases and how they can help you become a trustworthy Expert. Well, today Im going to chat about them some more. Thats how crucial press releases are to you and your business. If you havent been taking advantage of them yet, you need to start. Now.

Press releases have a two-fold purpose : they give you the chance to reach your buyers immediately with news about you and your business, and theyare fantastic for improving your standing wit h the search engines.

The first thing you need to do is add a public relations release / latest stories page to your internet site. This could be where you put all the press releases after you send them out. Not only does it give your clients an opportunity to find all of the latest info about your company, but it also indexes crazily and the search engines love it. Just make sure that you keep updating it regularly it wont look good if the most recent news on your internet site is more than six months old.

Lots of folks dont send out press releases because they do not think they have anything to jot down some thoughts about. Here are some simple ideas that anyone can use to base their press releases on :

You’ve found a new use for your product
You’re sponsoring something or donating something
You’re speaking at an industry related conference
You’re targeting a new segment.

once you know what to write about, you must start thinking about how youre going to scribble your press release. When press releases were only written for the standard press, all you had to fret about was making it engaging enough to be featured. Now you still need to try to thrill the stories outlets, but you also have to ensure that your press release resonates with your buyer personas. One of the best techniques to do this by including a special offer that appeals specifically to your personas and will compel them to do something, whether thats going to your internet site, signing up for a newsletter, or buying a product.

So, to summarize, heres what you want to do to get started using press releases to make you a trustworthy Expert :

* Add a public relations release / latest news page to your internet site.
* Come up with an inventory of reasons to draft a press release.
* work out what offer youre going to use to compel your buyers to take action.

In the following post in the series, well go over the more technical details of aweb press release, like keyword targeting and density, improving the press release for search, and the social media release.

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