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Viral Marketing with affiliate programs PPC Affiliate

Affiliate Programs create powerful alliances between an online merchant’s web site and various “affiliate” web sites. Affiliate programs as discussed earlier, are a great marketing tool, especially due to the fact that they are viral in nature.

However, affiliate programs are attractive only if they offer useful and valuable incentives to the customers. The best form of incentive would be cash in the form of commission from product or service sales. This is a great incentive for your customers to join your affiliate program and spread your message in turn.

Tips for making your Affiliate Program attractive PPC Affiliate Guide

Here are some tips to help you in attracting customers for your affiliate programs on your website. Doing some research would help you immensely in increasing traffic to your website and making the affiliate programs as viral as possible.

• The most important aspect of any affiliate program is the incentive. You should offer better incentives than your competitor sites. Money is the biggest and best form of incentive you could offer your customers. Offering a percentage of your sales revenue resulting out of each successful hit can be a great incentive.
• Apart from the normal incentives offer something unique such as cash awards and bonuses for three customers who are responsible for bringing in the highest traffic or highest business to your website. This would provide greater motivation for prospective customers to not only join your affiliate program but also refer your website to more people.
• Most standard affiliate schemes reward only the subscriber directly responsible for bringing more traffic. Develop a second and third tier incentive program for your affiliates. In other words, reward both the affiliate responsible for bringing visitors to your website as well as the other person who had originally referred this affiliate. Let me illustrate this strategy. Let us say John referred Max to your website and your affiliate program. Max liked your affiliate program and joined it and eventually bought your product or service offered on your website. In this case, John would get a percentage of the profit. Now let’s say, Max referred your website to a friend of his – Harry. Harry visits your website – likes your product – and buys it. A single tier incentive program would reward Max by giving him a percentage of the profit generated. A two tier incentive program would offer Max a percentage of the profit as well as John a percentage of the profit because John referred Max in the first place. This strategy is expansive but very fruitful.
• The above point can be explained in simple terms as “Make it as easy and as natural for affiliates to promote your product or service as possible, by letting your affiliates benefit those whom they refer”. This will encourage your affiliates to convince more people to visit your website and even join your affiliate program.
• Keep updating the content of your affiliate program. For example, if your affiliate program is subscription to a paid or even free newsletter, make sure that you update the topics and content of the newsletter constantly. The content should always be informative and unique.

You can offer incentives to your customers and affiliates for getting your site visitors by sending referrals to their friends, and you can also provide incentives to get these friends to respond.
However, if you make the incentives for both parties the same, then there is no reason why a friend will become a carrier.

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