A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by a person or a group that make use of any or a combination of the following:

• Straight texts
• Photographs or images (photoblog)
• Video (videoblog)
• Audio files (audioblog)
• Hyperlinks

Generally presented and arranged in reverse chronological order, blogs are basically used for the following purposes:

• Online journal or a web diary
• Content managament system
• Online publishing platform

A standard blog has the following components:

• Post date -the date and time of the blog entry

• Category – the category that the blog belongs to

• Title – the title of the blog

• Main body – the major content of the blog

• RSS and trackback – links the blog back from other sites

• Comments – commentaries that are added by readers

• Permalinks – the URL of the full article

• Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, typically found at the bottom of the blog, that shows the post date, the author, the kind, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other matter based blogs (for example campaigning).

2. Private blog – also known as online diary that may contain an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focal point either on a specific niche (function or position) that is typically technical in nature or a local information.

4. Health blog – on particular health issues. Medical blog is a key sort of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with concentrate on a traveler’s stories on a specific journey.

7. Research blog – on academic issues for example research notes.

8. Lawful blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – concentrate on falsehoods or inconsistencies in mass media; typically exclusive for a newspaper or a TV network.

10. Religious blog – on religious topics

11. Educational blog – on educational applications, usually written by students and teachers.

12. Collaborative or collective blog – a particular subject written by a group of persons.

13. Directory blog – contains a collection of several web sites.

14. Business blog – used by entrepreneurs and business employees to promote their businesses or talk about their work.

15. Personification blog – concentrate on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is in general done on a regular (almost day by day) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to the person or a group who keeps a blog.

These days, more than 3 million blogs can be found in the Internet. This figure is endlessly growing, as the availability of numerous blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). As a result of this trend, bloggers can now be categorized into 4 major types:

• Personal bloggers – persons who concentrate on a diary or on any topic that a person feels strongly about.

• Business bloggers – persons who concentrate on promoting products and services.

• Organizational bloggers – folks who concentrate on internal or external communication in an organization or a community.

• Professional bloggers – persons who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are persons who get cash from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the lots of money-making opportunities for probloggers:

• Advertising programs
• RSS advertising
• Sponsorship
• Affiliate Programs
• Digital assets
• Blog network writing gigs
• Business blog writing gigs
• Non blogging writing gigs
• Donations
• Flipping blogs
• Merchandising
• Consulting and speaking

The following are a few things that you need to take into account if you want to be successful in problogging:

1. Be patient. Problogging requires lots of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a particular audience or group is a key to building a readership.

3. Be the ‘expert’. Concentrate on a particular niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make cash online (aside from blogging).

5. Do not bore your readers. Concentrate on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Surely, it is possible to make cash from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

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